Come celebrate 75 years of the best reeds in the world

Join us at 4:30 on Wednesday at Booth #3022
for cake, conversation and celebration.

Without a doubt, we’re proud of our 75 years in business, handcrafting the World’s Finest® reeds right here in North America. We are also proud to have been owned by the same family for the last 46 of those years. However, above all, we are grateful to our fishermen and to our industry for their trust and collaboration. Even after 75 years, we still go to work every day as if we were just starting out.

Join St. Croix owners Paul, Dave and Jeff Schluter along with the rest of the St. Croix team on Wednesday, July 12 at 4:30 PM. the center of everything we do. Come eat a piece of cake, say hello to old friends, make some new ones, and hear a special message from Paul Schluter.

Thank you, and we hope to see you tomorrow!

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About Santa Cruz Rod
Based in Park Falls, Wisconsin, St. Croix has proudly produced the “World’s Best Rods” for 75 years. Combining state-of-the-art manufacturing processes with skilled labor, St. Croix is ​​the only major producer that still builds rods completely from design to fabrication. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series like Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is ​​revered by all types of anglers around the world.