Consumer trends to inform your marketing strategy

When it comes to emerging technology, many consumers tend to be hesitant to try new things, and that includes what many consider to be the future of boating: electric boats. After all, hunters and fishermen have relied on gas-powered boats for decades; So why change? To help dealers learn how to market boats featuring this new innovation, boat Line, an online marketplace for buying and selling boats, is sharing survey responses on electric boats with Hunting Life. This data can help dealers identify current electric boat trends and relevant sales tips.

Boatline’s Top 5 Tips for Selling Electric Boats

1.Be aware of consumer interests and trends

When consumers in a survey were asked if they were considering an electric boat for their next purchase, 39% reported that they were looking exclusively for an electric boat. Another 33% said they had no preference and therefore were looking for both gasoline and electric boats. Meanwhile, 27% of buyers said they were looking exclusively for a gasoline-powered boat.

Participants were then asked if they wanted ever consider buying an electric boat. The majority of respondents (60%) reported that they would consider purchasing an electric boat immediately or in the near future, while 8% said they would never consider purchasing an electric boat, demonstrating some consumer uncertainty.

When new technology enters a market that hasn’t been disturbed for a long time, consumers will form opinions that can be difficult to change, which is why having an informed dealer strategy is so important. In addition to these national Boatline trends, be sure to ask about interest in electric boats among your own consumers, so you can better assess the local market potential for your specific dealership.

2. Identify the most persuasive strategies

Consumers were then asked what they would change their minds if they hesitated to buy. The results showed that 43% believed that the most persuasive messages would be testimonials from current electric boat owners and 42% believed that informative articles would be the most persuasive. Other respondents said it would be helpful to have more models to choose from (37%), while 36% said informative videos and 34% said seeing more people with electric boats would make a difference in their decision.

When thinking about sales strategies, dealers should consider creating marketing materials that highlight consumer testimonials or even posting articles and videos on their website that provide more information about electric boats.

3. Strengthen Benefits

There are many benefits to electric boats that dealers should build on in their sales messages and strategies, whether through conversations at the dealership or through informational materials on their website. Of those surveyed, the most appealing features of electric boats were quiet motors (54%), saving fuel money (47%), and producing fewer emissions (46%)/having a lower environmental impact (45%) ).

4. Educate your consumers

It is just as important to address consumer concerns as it is to highlight the benefits of electric boats. You can overcome concerns and inconveniences by educating buyers. The survey results showed several obstacles, including the main concern, the charging time of the motor (49%), as well as the weight of the electric batteries (38%), the lack of infrastructure (35%) and the initial price higher (34%). Change the conversation by reinforcing long-term benefits, such as battery savings against rising fuel prices, as well as those mentioned above.

5. Create effective listings

When it comes time to drive sales, a picture is worth a thousand words. This is why it is important to create quality online listings. It must be clear what you are selling, whether it is gasoline, hybrid or electric. Taking high-quality photos and videos of the unit, setting a competitive market price, ensuring listing descriptions are complete and accurate, providing up-to-date contact information, and staying on top of potential customers are all ways that dealerships can ensure that we are creating effective listings and generating quality leads.

As seen in the survey, electric boats are an exciting new product for customers, presenting a great opportunity for dealers to drive sales. For more information on consumer trends and how to market your new electrical inventory, check out Boatline’s latest white paper: https://pages.boatline.com/electric-boats.

Liemke Keiler-35 Pro Thermal Monocular Wins Gray’s Best Award

Blaser Group is pleased to announce that its Liemke Thermal Optics division has won the prestigious Gray’s Best Award for its Keiler-35 Pro Thermal Monocular. Liemke thermal devices are at the forefront of technology, and the brand has long been the first choice among European hunters to observe and track animals. The Keiler-35 Pro is intuitive to use and detects heat signatures at distances of up to 1350 yards in all light conditions: night, day, dawn or dusk.

Every year the editors of Gray’s Sports Diary testing new products to determine which ones really stand out as the best in their category. They “select equipment that not only makes a good first impression, but also satisfies during repeated use.” Gray’s Best winners, according to the editors, “not only live up to the claims of their creators, but also have an extra attribute, something extra that triggers a tenor of sentiment, memory, or aesthetic and can be defined only as…. Satisfying.

Here is an excerpt from the Gray’s Sporting Journal 2023 Expeditions and Annual Guides:

“Thermal night vision equipment is not normally considered part of the fair game hunter’s standard equipment, but times change and requirements change with them. One obvious (and perfectly ethical) use is to chase wild hogs, which are not hunted for sport but to reduce their numbers and the damage they cause by (almost) any means possible. Another use is in our now ubiquitous deer stands, normally occupied in the dark before dawn, and later until dusk. For the purposes of observing the movement of animals during those hours of darkness, a thermal night vision monocular is invaluable…”

  • Terry Wieland, photo editor

“We really appreciate the time and effort of the editors of Gray’s Sports Diary take each year to test and evaluate the products,” said Jason Evans, CEO, Blaser Group. “It’s always an honor to win a Gray’s Best, and we look forward to introducing many more exciting Liemke thermal optics in the coming months. Technology and quality continue to improve.” To learn more about Liemke Thermal Optic, visit: Liemke.com.

About Blaser Group

The Blaser Group is the official US importer of the iconic German firearms brands Blaser, Mauser and JP Sauer; English gunsmith John Rigby & Co.; Minox Optics and Liemke Thermal Optics. Established in 2006, the San Antonio, Texas-based company works with distributors, wholesalers and more than 200 Blaser Group authorized dealers in every North American state, and this number is continually growing. Today, Blaser Group’s industry-leading product portfolio includes combination bolt action rifles and over and over shotguns designed specifically for hunters and competitive shooters. Their custom shop offers exclusive engravings, design work and custom finishes for bespoke weapons. With recent innovations, Blaser

Group has expanded its product portfolio into cutting-edge optics and accessory lines. For more information on the company and product lines, visit: www.blaser-group.com.

SAF FILES AMENDED COMPLAINT CHALLENGING NEW JERSEY GUN LAW

BELLEVUE, WA – The Second Amendment Foundation has filed an amended complaint challenging New Jersey’s revised gun permit law, adding a plaintiff and expanding its scope into so-called “sensitive locations.” The case is now known as Koons vs. Platkin.

SAF and its partners in the lawsuit now join plaintiff Gil Tal. Other plaintiffs are the Coalition for Firearms Policy, the New Jersey Coalition of Firearm Owners, the New Jersey Second Amendment Society, and individual citizens Jeffrey M. Muller, Nicholas Gaudio, and Ronald Koons, for whom the claim is named. They are represented by attorney David Jensen of Beacon, New York. The case was previously known as Koons vs. Reynolds. SAF has already received a temporary restraining order from US District Judge Renee Marie Bumb in Camden in that case.

The amended complaint is filed in the US District Court for the District of New Jersey. The defendants are New Jersey Attorney General Matthew J. Platkin and the State Police Superintendent. Patrick Callahan, in his official capacity.

Specific additional designations of “sensitive locations” at issue in the amended complaint include parks, beaches, recreational facilities or playgrounds, or areas owned or controlled by a state, county, or local unit of government, as well as youth sporting events. , an airport or a public transportation hub. , and several health establishments. These areas were designated “sensitive” because the New Jersey Legislature was determined to “continue to minimize the carry of firearms as much as possible,” the lawsuit states.

“We are still seeking a declaratory judgment against the offensive principles of this legislation,” confirmed SAF founder and executive vice president Alan M. Gottlieb. “We seek a preliminary and/or permanent injunction restraining the defendants and their officers, agents, and other employees from enforcing the challenged segments of the law, which violate the Second Amendment right to bear arms. There is no established historical tradition that can justify the restrictions included in the new law. New Jersey simply cannot criminalize licensed concealed carry virtually everywhere in the state by designating everything a “sensitive area.” It mocks the intent and spirit of the Supreme Court’s Bruen ruling.

“The New Jersey Legislature and Governor Phil Murphy think they are being smart,” said SAF Executive Director Adam Kraut, “but they are actually half too smart, which we intend to prove in court. All they have really done is flout the high court’s guidance in the Bruen ruling. This cavalier attitude cannot be tolerated, especially when it comes to the constitutional rights of the citizens of New Jersey.”

The Second Amendment Foundation (www.saf.org) is the nation’s oldest and largest tax-exempt legal action, research, publishing, and education group focusing on the constitutional right and inheritance to own and own guns. fire privately. Founded in 1974, the Foundation has grown to more than 720,000 members and supporters and runs many programs designed to better inform the public about the consequences of gun control.

Blackhawk® Sponsors Tactical Athlete Ehea Schuerch

Brand to Serve as a Platinum Sponsor of the 2023 Tactical Games

blackhawk®a leader in law enforcement and military equipment for more than 20 years, is proud to announce its sponsorship of tactical athlete Ehea Schuerch for the 2023 Tactical Games. Schuerch is one of the most promising female competitors in the sport and the 2023 season. marks their second year of competition, as well as Blackhawk’s second year of sponsorship of The Tactical Games.

A Spokane, Washington native, Schuerch began competing in The Tactical Games in 2022, where she quickly became one of the games fiercest competitors. She placed third at the Bend, Oregon meet and second place at the Phoenix, Arizona meet, which sealed her national qualification. At last year’s National Championships in Florence, Texas, Schuerch placed second among a field of 15 elite competitors.

Outside of competition, Schuerch has served as a corrections officer at the Spokane County Jail for seven years, where she is also the only woman to join the jail’s Correctional Response Team (CRT). In addition, she has been a defensive tactics instructor for nearly six years, is EMT certified, and has competed in regional and national CrossFit competitions since 2016. In 2017, she placed first in the biannual World Police and Fire Games, and in 17he overall at the World CrossFit Games.

“I am honored to be backed by a tried and true company like Blackhawk and feel secure knowing that I am using the best equipment in competition and for my regular daily hauling,” said Schuerch. “Tactical Games is paving the way as a new sport by combining firearms and fitness, and it reflects the training I have been doing for several years on the job. I enjoy the test it puts on an individual’s fitness, and I look forward to sharing my personal journey with others this season.”

By 2023, Blackhawk will serve as a platinum sponsor of The Tactical Games. Attracting some of the best professional and amateur tactical athletes from across the country, the Tactical Games have become a proving ground for the latest in cutting-edge tactical gear. The intense tests of marksmanship and physical nature of gaming require efficient equipment setups that prioritize firearm safety, retention and accessibility, as well as comfort and weight – all tenants at the core of Blackhawk designs.

Schuerch’s first competition with Team Blackhawk is at The Tactical Games Mississippi Regional, which takes place February 18-19 in Meridian, Mississippi. During competition, Schuerch plans to use the Blackhawk Foundation Series Plate Carrier and T Series Holster as part of his base kit.

For more information on The Tactical Games, head over to thetacticalgames.com, and for more information on Blackhawk or to view their complete line of holsters and tactical gear, visit Blackhawk.com.

About Blackhawk

In 1990, a Navy SEAL was navigating a minefield when his pack failed. As his equipment fell to the ground, he swore that if he got out of there alive, he would make the equipment the right way. Today, this obsession with quality applies to everything we do. We are constantly researching, refining and perfecting every detail to provide gear that won’t let you down. Because we are not just doing things, we are fulfilling a vow.

Chêne Gear Joins NWTF Sports Convention & Expo as Longbeard Sponsor

EDGEFIELD, SC — The National Wild Turkey Federation announces Chêne Gear as the Longbeard Sponsor for the upcoming Sports Convention & Expo, scheduled for February 15-19 in Nashville, Tennessee. This year’s festivities mark 50 years of delivering the NWTF’s mission.

“Chêne is very proud to be a part of the NWTF Sports Convention & Expo,” said Jeff Jones, owner of Chêne Gear. “Being a partner in an organization that has been serving the wild turkey and conservation mission for 50 years is a true honor for Chêne. Outdoor conservation is in our core beliefs.”

Chêne Gear, a manufacturer of premium waterfowl equipment, will sponsor beverage stations at ticketed events and at the Waterin’ Hole, and will also occupy booth 1751 on the show floor.

“We are happy to have Chêne back as a sponsor and exhibitor,” said Natalia Daniels, NWTF National Director of Licensing and Corporate Relations. “They have a bigger booth to welcome attendees and outfit them with quality boots and gear. We are grateful for his continued commitment to the NWTF.”

The first event of the NWTF Convention and Sport Show, officially sponsored by Mossy Oak, is the Pub Crawl scheduled for the night of Wednesday, February 15.

The convention festivities officially kick off on Thursday, February 16 with meetup sessions, the opening night party and the opening of the Sport Show floor, featuring more than 450 of the best exhibitors in the outdoor industry. The NWTF Sport Show takes place Thursday through Saturday at the Gaylord Opryland Resort and Convention Center. The convention festivities conclude with a worship service on Sunday, February 19.

About the National Wild Turkey Federation

Since 1973, the National Wild Turkey Federation has invested more than half a billion dollars in wildlife conservation and has conserved or improved more than 22 million acres of critical wildlife habitat. The organization continues to advance wildlife conservation, forest resiliency, and robust recreational opportunities across the US by working beyond borders at the landscape scale.

2023 is the 50th of the NWTF he anniversary and an opportunity to push the organization’s mission into the future while honoring its rich history. for his 50 he anniversary, the NWTF has set six ambitious goals: positively impact 1 million acres of wildlife habitat; raise $500,000 for wild turkey research; increase membership to 250,000 members; dedicate $1 million to education and outreach programs; raise $5 million to invest in technology and the people of NWTF; and raise $5 million to build a $50 million endowment for the future. Find out how you can help us achieve these lofty goals.

About Chene
A company with deep roots in Arkansas’ sacred flooded forest, Chêne was founded by die-hard duck hunters who believed that boots shouldn’t be a disposable item. Chêne built their durable, breathable nylon to last many seasons and redefined the standards for premium waterfowl clothing. All Chêne products are backed by a limited lifetime warranty and best-in-class customer support.

Millennium Treestands® Unveils Innovative Products for Company’s Exciting 2023 Product Line at ATA

New for 2023, Millennium Treestands® introduced three exciting new products at the 2023 Archery Trade Show (ATA). The new Antler Shak 30-06 Ground Blind and Millennium’s Antler Shak 7 MAG Hub Blind, as well as the Bowlite L-116 Single Ladder Stand add even more quality hunting options to Millennium’s legendary line of products.

Entering the center-style blind market, the Millennium Antler Shak 7 MAG Center Blind is packed with innovative features and designs that provide maximum visibility, concealment, and comfort during hunting season.

The blind features Full-View mesh panels, which provide 270º panoramic views and prevent game animals from seeing the hunter inside. The Union sports silent sliding windows and clip-on door closers that help keep hunters calm and hidden. Integrated brush loops help conceal the blind in any setting. Additionally, the shade is constructed of heavy-duty, double-sided fabric and reinforced corners and seams for maximum durability and longevity.

Antler Shak 7 MAG Features:

  • Full view sheer mesh panels
  • Silent Sliding Window Track System
  • bungee and door clip
  • Brush in loops at the top and bottom.
  • The blind is constructed of heavy-duty, water-resistant double-sided brushed matte denier
  • Heavy-duty powder-coated steel frame
  • Includes ground stakes and storage backpack.

Antler Shak 7 MAG Specifications:

  • Material: fabric/powder-coated steel
  • Shade Dimensions: 5’10” H x 5′ W x 5′ L

The new Antler Shak 30-06 is designed to rule the whitetail woods. The blind features six (6) full view mesh panels, providing 180º panoramic views and preventing game animals from seeing the hunter inside. The shutter also uses darkened draft windows, each with an adjustable draft rest for a stable draft. Additionally, the blacked-out interior helps conceal silhouettes to shield the hunter from further detection.

Ideal for both gun and bow hunting applications, the spacious blind offers plenty of room for multiple hunters and gear. Constructed of water-resistant fabric covering a powder-coated steel frame, the Antler Shak 30-06 is a quiet, durable alternative to hard-sided ground louvers. Integrated brush loops help conceal the blind in any setting.

Antler Shak 30-06 Features:

  • Full view sheer mesh panels
  • Multiple configuration windows for rifle, crossbow or vertical bow shooting
  • Height-adjustable draft rest in each window
  • brush in loops
  • The louver is constructed of heavy-duty, water-resistant soft cover material
  • Heavy-duty powder-coated steel frame
  • Includes ground stakes.

Antler Shak 30-06 Specifications:

  • Material: fabric/powder-coated steel
  • Weight: 80 lbs.
  • Shade Dimensions: 6’3″ H x 4′ W x 6′ L

The Bowlite L-116 Single Ladder Mount is a versatile hunting platform with a quiet, user-friendly design. The classic form and functionality of this 16-foot ladder stand provide unmatched stability and versatility in an ultra-compact hunting platform. Featuring Millennium’s renowned ComfortMAX™ seat and powder-coated steel construction, the Bowlite L-116 Single Ladder Rack is sure to be a go-to rack for many seasons of use for hunters large and small. Weighing just 53 pounds, the Single Ladder Rack is made to be mobile and versatile.

Bowlite L-116 Single Ladder Bracket Features:

  • Exclusive and patented contoured ComfortMAX™ fitted sling seat
  • Integrated accessory hooks

Bowlite L-116 Single Ladder Bracket Specifications:

  • Material: powder-coated steel
  • Capacity – 300 lbs.
  • Weight: 53 lbs.
  • Height – 16 feet
  • Seat Dimensions: 19.75″ X 17″
  • Platform Dimensions: 20″ X 18″

At Millennium Outdoors, maker of Millennium Treestands, OL’MAN Treestands, and Millennium Marine, we’re committed to ensuring every hunter and angler can make the most of every season, from fall bigs to spring gobblers, from redfish on the flats to crappie and bass in the lakes, and all species and seasons in between. From innovative ladder and hanging brackets to ground blind chairs, fishing seats and rod holders, Millennium Outdoors and its brands are dedicated to providing quality products to avid outdoor enthusiasts. Millennium’s reputation has been built on the comfort, safety, quality and versatility that hunters and anglers recognize and appreciate.

For more information please visit
WWW. MILLENNIUMSTANDS.COM

APEX Ammunition Introduces Mossy Oak Greenleaf Turkey TSS Blend

APEX Ammunition, maker of award-winning, hand-loaded, ultra-high-density Tungsten Super Shot (TSS) shotshells, is pleased to introduce its newest ammunition for turkey hunters: APEX Mossy Oak Greenleaf Turkey TSS Blend.

Available in 12 gauge 3 inch 2 1/4 oz. loads and 3-in. 20-gauge 1 5/8 oz. loads, these premium “duplex” shells feature a combination of #9 and #10 TSS delivering an exceptional payload of 1,096 shot in the 12 gauge shell and 774 shot in the 20 gauge. At an industry-leading 18.1 grams per cubic centimeter, APEX tungsten super shot charges impact with devastating energy. Each meticulously hand-loaded shell features clean-burning powder and APEX’s one-piece tungsten-grade wad system designed to provide the tightest possible patterns and maximum barrel protection.

“We spend a lot of time at APEX in research and development and only introduce new loads once they have been refined to meet our strict standards,” said Jason Lonsberry, CEO of APEX Ammunition. “This new Mossy Oak Greenleaf Turkey TSS Blend is a special offering that hits with a massive payload and exceptional retained energy. We are excited to offer this new load to our fellow turkey hunters as we continue our partnership with our friends in Mossy Oak.”

“Mossy Oak and APEX were created on a foundational obsession with turkey hunting, and there is no question that they are cut from the same cloth as we are: as turkey hunters and as game rangers. From his personalized shells for my grandfather “Mr. Fox” to the rest of our family, they have been a part of all of our turkey seasons since APEX was founded,” said Daniel Haas, director of brand marketing for Mossy Oak. “We are proud to add to Greenleaf’s storied legacy in turkey forests with some of the most innovative and trusted people in the munitions world.”

Designed for maximum penetration at extended ranges, APEX Turkey TSS loads are currently available in multiple calibers (10 gauge, 12 gauge, 16 gauge, 20 gauge, 28 gauge, and .410 caliber) and a variety of shot sizes. , shell lengths and mixtures..

MSRP:

APEX Mossy Oak Greenleaf Turkey TSS Blend 12 Gauge – $62.99 (per 5-round box)

APEX Mossy Oak Greenleaf Turkey TSS Blend 20 Gauge: $49.99 (per 5-round box)

About APEX ammunition

What started in 2017 with a few handcrafted shells for a hunting trip with friends has grown into an obsession with providing wing shooters with the best performing ammunition possible. Founded by American veterans and hunting enthusiasts in the great state of Mississippi, APEX Ammunition pioneered the commercial application of ultra-high-density Tungsten Super Shot for

create the most accurate and business impactful shot loads. The driving principle behind the company’s continuous pursuit of innovation and better performance is its commitment to providing a hunting experience like no other. For more information, visit ApexAmmunition.com.

THE NEW SPL PACK KNIFE FROM THE ONTARIO KNIFE COMPANY® CHOSEN ASTOP EDC KNIFE AT SHOT SHOW 2023

EveryDayCarry.com Awards New SPL Fixed Blade EDC With Distinction “Best Outdoor Equipment”

Ontario Knife Company® (OKC®), the award-winning cutlery manufacturer with over 130 years of experience designing and creating knives for every need, is proud to announce that the new SPL (Sport and Leisure) Pack Knife has been awarded by the editors at EveryDayCarry.com as “Best Outdoor Gear” of the 2023 SHOT Show.

“If the SPL Pack Knife is anywhere near the overall ease of use of OKC’s offerings, it will make a great outdoor companion,” Bernard Capulong, editor of EveryDayCarry.com said in the article. “The Pack Knife fixed blade measures a manageable 3.9” length in a versatile drop point shape, made from the most popular steel right now: Magnacut. It is an excellent choice for an outdoor blade due to its powerful combination of high hardness and excellent corrosion resistance.”

The OKC SPL Pack Knife has an overall length of 8 inches, with a 3.9-inch drop point blade. The blade is made from durable Magnacut and has a Rockwell hardness rating of 60-63 HRC, giving you a truly tough and durable knife that holds its edge incredibly well – exactly what you need and want in an EDC knife and pack. . Magnacut also has another added benefit in that it is highly resistant to corrosion, another key factor in a serious hunting, pack, and EDC knife. The bright orange handle is made from durable G10 and the knife comes with a matching plastic sheath, making the knife easy to find when you need it. The new SPL Pack Knife has everything you would need in a fixed blade knife for many different applications, making it a great choice for hunters, hikers, backpackers, or anyone looking for a serious EDC knife. Find more information on the Ontario Knife Company website.

Founded in 1889, the Ontario Knife Company® is an award-winning manufacturer of knives, cutlery and tools that has operated in upstate New York for more than 125 years. OKC® produces a wide range of tools, including cutlery and cookware, hunting and fishing knives, machetes, survival and rescue gear, scientific and medical tools, and tactical knives. OKC has a long tradition of manufacturing knives and tools for the US Army, producing high-quality equipment that has seen continuous service since World War II. In addition to being a major supplier to the US Military, OKC leverages a network of major distributors, dealers, and commercial retailers to sell its products nationally and internationally in more than 35 countries. OKC’s custom manufacturing division, Jericho® Tool, advances capabilities including a broad spectrum of tool and die, and machining operations to provide private label and OEM manufacturing services for consumer and industrial goods. Together, OKC’s product lines and manufacturing services reach the home goods, sporting goods, tactical, security, law enforcement and first aid, and education industries.

For more information about the Ontario Knife Company and its industry-leading line of advanced knives, machetes, sharps, and specialty tools, contact the Ontario Knife Company at PO Box 145-26 Empire Street Franklinville, NY 14737 Phone (716) 676-5527 · Or visit www.ontarioknife.com. Ontario Knife Company is a subsidiary of publicly traded Servotronics, Inc. (NYSE MKT – SVT).

Avidity Arms partners with several premium holster manufacturers

(Fletcher, North Carolina) – After nearly 10 years of laser-focused product development and relentless testing, Avidity Arms released the highly anticipated PD10 pistol and immediately sought industry relationships with a select few companies to meet consumer needs. More recently, Avidity Arms turned its attention to holster manufacturers. The search resulted in partnerships with providers of premium inside and outside the waistband (IWB and OWB) holsters, including dedicated “appendage position” models, capable of meeting the exacting expectations of self-defense experts and worthy of lining up. Branded Avidity Arms. With production PD10 pistols set to ship this month, Avidity Arms has already partnered with three established holster companies: TACRIG, JM4 Tactical, and G-Code, to offer a wide range of IWB and OWB carry options, all of which can be consumable. hands or retail stores when the first PD10s arrive. Collectively, the three companies offer 4 distinct models, all of which will accommodate standard or optics-equipped PD10s, with nearly unlimited configurations for both IWB and OWB.

TACRIG coversConsidered by many to be the most secure holsters in the industry, TACRIG systems add just 0.06 inches via a second rear layer to eliminate the possibility of trigger tampering from the rear. Cross-platform projectiles also allow you to move the firearm with you instead of routinely drawing and holstering it, when most accidents happen. Holsters can be configured for IWB, OWB, or attached to a fixed point. Lastly, TACRIG holsters feature a breathable back layer with a 15 degree slope and a 3mm top flare for easier and more secure holstering. TACRIG holsters are constructed with military-grade, American-made Boltaron shells, allow for easier grip access, and are compatible with mounted optics as well as suppressor height sights. The TACRIG Avidity Arms PD10 IWB FLEX Holster is now available at www.TACRIG.com.

Premium Texan holster manufacturer, JM4 Tactical, offers three custom made-to-order Avidity Arms PD10-compatible holsters, including two for the new patent-pending Relic line: Lonestar Relic OWB, Relic Appendix IWB, and Paddle OWB. All three models feature Grade A Hermann Oak leather for silent drawing and holstering, and Boltaron polymer non-folding shells. Designed to

At the 4 o’clock position, the Lonestar Relic also features fully adjustable ride height, camber, and hold-down, and is available with belt-fed or quick-release clip systems.

G Code Holsters

G-Code offers American-made Avidity PD10 Phenom Stealth IWB and Syncron OWB premium molded holster systems. G-Code’s patent-pending Phenom Stealth IWB Holster is designed for full-size, crossbody, and appendage carry, and features a patented mounting system to quickly draw and holster on and off the belt. The Phenom Stealth also features a precision-machined, hard-anodized 6061 aluminum MoClaw device. The MoClaw is designed to press the grip against the user and, in conjunction with the slim profile of the Phenom Stealth, works to eliminate print. The Syncron is tension adjustable, fits RMR optics and suppressor height scopes, is compatible with all G-Code mounting platforms, and is designed for maximum OWB concealment. With any of the covers, customers can configure an almost unlimited combination of textures, colors, patterns, and other details when purchasing.

About the arms of greed Learn more:Avidity Arms passionately approaches the art of design and the science of engineering with a focus on self defense. The Avidity Arms company was first conceived in 2013, but it took almost a decade to launch its first product, the PD10 pistol. Since the inception of Avidity Arms, the team’s focus on delivering the best concealed handgun has been relentless. In a business world where the only constant is change, and a field of self-defense where the stakes can be life-changing, Avidity Arms remains committed to continuous improvement, best-in-class pistols, and customer service. world class customer. All Avidity Arms product development, testing, manufacturing and service is headquartered in Fletcher, North Carolina. Learn more at www.AvidityArms.com.

5.11 Announces the Return of ABR Academy Classes for 2023 in Partnership with the USCCA

Plans for 300+ classes to be held at 5.11-owned retail stores

COSTA MESA, Calif. (Feb. 8, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today announced the return of its popular ABR (Always Be Ready) Academy in 2023 in collaboration with the United States Concealed Carry Association (USCCA). Together, the companies plan to offer more than 300 free instructional classes at 5.11-owned retail stores across the US to provide tips, tactics and knowledge on preparedness skills for members of the local community.

“Last month marked 20 years for 5.11 in our quest to develop innovative equipment for life’s most demanding missions. We strive to help our families, friends and communities be prepared for whatever happens,” said 5.11 Executive Director Francisco Morales. “The ABR Academy is designed to help attendees be better equipped for challenges and emergencies by developing the right mindset, preparedness skills, and equipment. It’s all part of living the 5.11 mantra of be always ready.”

ABR Academy classes will provide first-hand learning and guidance on topics ranging from building emergency preparedness kits and go-bags to self-advocacy and trauma care. Each course is free and will be hosted by certified experts, including USCCA instructors.

“Our mission is to save lives and help build safer, more prepared communities through education and training,” said Tim Schmidt, USCCA President and Co-Founder. “Partnering with 5.11 in ABR Academy classes will help us further that mission and reach thousands of attendees in communities across the country.”

The USCCA is the largest and fastest growing self-advocacy association dedicated to responsible firearms owners, with more than 700,000 members and 10,000 instructors nationwide. It offers industry-leading training, life-saving education, and self-defense liability insurance to help members build preparedness and confidence.

“Like May 11, the USCCA is also celebrating its 20thhe anniversary this year and has similarly been at the forefront of providing education and preparedness to communities across the US for several years now,” added Morales. “We are delighted to be working with them in 2023 and look forward to helping more people learn to be always ready.”

To learn more about the 5.11 ABR Academy and the collaboration with the USCCA, or to find an ABR Academy class near you, visit 511abracademy.usconcealedcarry.com

# # #

About 5.11, Inc.

With offices around the world, 5.11 works directly with end users to create Purpose-Built Gear™ designed specifically to improve the safety, accuracy, speed and performance of tactical professionals and technical enthusiasts around the world. 5.11 products pass rigorous standards, which has allowed the brand to establish a reputation for innovation and authenticity, and become the first choice for those who always have to be ready. 5.11 products can be purchased online, through authorized distributors and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a complete list of 5.11 company-owned retail stores at https://www.511tactical.com/locations/. Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical and Always Be Ready are registered trademarks of 5.11, Inc. All rights reserved.