ATHENS, Ala. – January 13, 2023 – Shoot Like a Girl has officially released its 2022 annual report, showcasing the growing need for firearm safety and empowerment with record numbers of mobile outreach attendees. Thanks to Shoot Like A Girl’s corporate partners, team instructors, and trailer guests, the company continues to make a lifelong impact on women, families, and the entire shooting industry.
“In 2022, Shoot Like A Girl hosted 3,547 guests with an estimated 8,686 participating without registering in the in-house experience,” said Karen Butler, founder and president of Shoot Like A Girl. “2023 marks the 15ththe year of Shoot Like A Girl, and I’m so proud of the impact we’ve had so far. As we move forward, we recognize that there is much more work to be done. Women, men, families, and communities are showing an immense need for confidence in firearms safety, and we are fully prepared to meet those needs.”
Tour 2022 from the sea to the shimmering sea
With a total of 3,547 guests in the Shoot Like A Girl trailer, guest surveys revealed a wide range of shooting experience levels, planned firearm purchases, and intended purpose of owning a gun. In 2022, Shoot Like A Girl got a 99% trust rate from guests who viewed the trailer. 10% of the guests had never fired a firearm before, 19% fired years ago, 40% fired infrequently, and 31% fired frequently. 35% of attendees purchased one or more firearms, with even more committing to purchase one in the future. The main purchase planned purchase was home defense. Most of the Shoot Like A Girl guests had no archery experience, and 30% planned to purchase a bow.
“The attendees were fantastic! I came with my 65 year old mother who had never fired a gun before. The Shoot Like A Girl team made her feel confident, comfortable and safe,” said Katie, Mobile Range Assistant. “This is a great program for novice shooters and experienced shooters too! We live in CA, so we don’t see much of that type of opportunity here. Thank you for all you do to empower women.”
Industry Impact
Shoot Like A Girl hosted 6 industry hunts in 2022, giving 56 women the opportunity to visit women-only hunting camps and participate in turkey, pheasant and duck hunts. 100% of Hunt Like A Girl guests reported that they would recruit other women to experience the power of the hunt together. Throughout the year, Shoot Like A Girl donated to various veteran, hunting and youth shooting programs and exceeded a reach of 82.5 million in press coverage.
Shoot Like A Girl kicks off 2023 with the start of another mobile range tour, traveling across the country to enable communities to safely participate in shooting sports with confidence. For more information on Shoot Like A Girl tour dates and mission, visit ShootLikeAGirl.com
About Shoot Like a Girl
As an industry leader, Shoot Like A Girl® is an event marketing company committed to increasing the number of women and families involved in shooting sports by empowering them with confidence. The Shoot Like A Girl trailer travels to cities across the United States, giving attendees the opportunity to shoot handguns, rifles and bows in a fun, safe and comfortable environment. These events utilize InVeris Training Solutions’ state-of-the-art military-grade firearms simulator and Shoot Like A Girl diligently promotes firearm safety and ethical hunting for women and their families, creating new outdoor enthusiasts. for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, Black Rifle Coffee Company, Federal Ammunition, InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy , Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABER, LaCrosse Footwear, SOG, Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Cousins, Gold Tip Arrows, Vortex Optics , Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF Project ChildSafe, USCCA, and S & S Outdoors.