The Self Defense Company is pleased to announce its new partnership with Source Outdoor Group of Gainesville, Georgia as its marketing and communications agency. Source Outdoor Group will leverage its expertise in public relations, digital marketing, content placement and strategic marketing to maximize and grow The Self Defense Company’s brand presence in the personal defense and body protection markets.
Founded in 2007 by Damian Ross and his wife Angela with the motto “You Don’t Need a Black Belt,” The Self Defense Company provides essential life-saving self-defense tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and travelers with its patented Bodyguard brand backpacks and bulletproof jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, trainer, bodyguard, first responder, inventor, and author of the official book “Self Defense For Dummies.”
“I look forward to working alongside Source Outdoor Group in their effort to help build The Self Defense Company as a leader in the self-defense and personal body armor markets,” said Damian Ross, founder of The Self Defense Company. “As our integrated marketing partner, Source Outdoor Group will be tasked with translating the company’s growth strategies into marketing campaigns that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”
The Self Defense Company offers its clients the most innovative and effective online and face-to-face personal defense courses and discreet and concealed ballistic protection for every day.
Located in Gainesville, Georgia, Source Outdoor Group is a full-service marketing company serving a diverse customer base of manufacturers of hunting, shooting, fishing and marine products. Source Outdoor Group is recognized as a leading public relations, communications and marketing company known for leveraging its expertise in proven and innovative strategies to successfully grow its clients’ brands.
“We are excited to begin working for the Self Defense Company by developing and executing meaningful strategies to further the growth of the brand,” said Aaron McCaleb, president and owner of Source Outdoor Group. “We look forward to contributing to your brand through meaningful marketing, content and communication strategies.”
About the self defense company
The Self Defense Company provides practical and realistic personal protection solutions through live, online tactical training and concealable body armor systems for every day. Founded in 2007 by Damian Ross and his wife Angela, with the motto “You Don’t Need a Black Belt,” The Self Defense Company provides essential, life-saving self-defense tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and travelers with its patented Bodyguard brand backpacks and bulletproof jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, trainer, bodyguard, first responder, inventor, and author of the official book “Self Defense For Dummies.”
For more information on Bodyguard armored backpacks and jackets, visit:
https://bulletproofbodyguard.com/
For information on the Personal Defense Training System visit:
https://www.myselfdefensetraining.com/