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FALCO\u00ae<\/sup> Globally recognized for exceptional craftsmanship in each specially designed, handcrafted leather sheath, the holsters enjoyed unprecedented success during the NSSF\u00ae<\/sup> SHOT Show 2023 focusing on dealer support through partnerships and new product innovations.<\/p>\n \u201cWe made our direct selling dealer support program a priority for 2023,\u201d said Katar\u00edna Zacharov\u00e1, vice president of sales and marketing for FALCO Holsters. \u201cThe retailers we met with at the SHOT Show were enthusiastic about our margins, MAP pricing and the ease of working with us,\u201d she said.<\/p>\n \u201cOne of the exciting new distributors we have added to our list of partners is Frontier Justice,\u201d said Zacharov\u00e1. \u201cAs a Missouri-based destination and range retailer, they approach gun ownership as a lifestyle through a personalized approach. That fits perfectly with our one-on-one business style.\u201d<\/p>\n According to Zacharov\u00e1, there are many benefits for dealers who partner with FALCO Holsters. \u201cIt is crucial to listen carefully to the needs of frontline retailers, and your message has been clear. They want to carry unique products that customers can only buy from them, without competition from other brick-and-mortar locations, online retailers, or big box stores. Through this direct collaboration with distributors, our retailers differentiate their product assortment from others and enjoy a competitive advantage,\u201d she said.<\/p>\n FALCO Holsters puts a lot of effort into collaborating with retail partners. \u201cWe recognize that conserving shelf space is crucial for retailers, so we offer a Multifit line of premium quality leather cases,\u201d Zacharov\u00e1 commented. And, as the popularity of weapon-mounted lights, lasers and sights continues, we have many optics-ready options for dealers to choose from.\u201d<\/p>\n Research and development of new gun holsters and EDC products are essential to FALCO’s strategic growth plan. \u201cWe regularly develop new designs with input from our partners. Your frontline contact with gun owners is informative and current. In addition, everyone is satisfied with the high-quality FALCO materials and art. Stay tuned for updates on our latest sleeve innovation coming in March. It’s yet another product serving retailers,\u201d he said.<\/p>\n For more information on becoming a trusted FALCO Holsters retailer, please contact Vice President of Sales and Marketing, Katar\u00edna Zacharov\u00e1, at katarina@falcoholsters.com.<\/p>\n